Nevertheless, around 130,000 copies of the first issue were sold. The "colourful monthly" was correspondingly expensive: it cost 75 pfennigs - roughly an average hourly wage at the time. What was new was the content, but also the colour: the comic was produced in four-colour printing. But this could not stop the triumph of comics in the country of the picture story pioneer Wilhelm Busch. Post-war educated Germans, whose understanding of art was still clouded by the proverbial "mustiness of a thousand years", reviled the bubble stories as "trash" or sneered at them as cultureless American scribblings. The first real comic magazine on the black-and-white dominated (West) German print magazine market hit like a colourful bomb. In September 1951, the number one edition of "Micky Maus Magazin“appeared in Germany.
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